The ZAGGMate? What's That?

I decided to put Zagg’s (ZAGG) CEO’s claim that Best Buy (BBY) immediately bought millions of dollars worth of their new iPad keyboard/case, the ZAGGMate, to the test. I wrote a random function in excel to choose 80 out of the 1091 Best Buy stores in the US. I then went to bestbuy.com and searched for the ZAGGMate, pulled up the product and clicked the “Store Pickup: Check Stores” link. I searched each of those 80 store random sample to see if the stores had the ZAGGMate in stock and rechecked this morning to see if any had changed (they hadn’t).

The results were that 18 of the stores, or 22.5%, that I sampled carried the ZAGGMate. I then called the 18 stores to inquire about the ZAGGMate. I

By admin posted about 1 year ago