Red Lion No Longer in Red Ink

Red Lion (RLH) has fourty-three hotels, 8,384 rooms, and roughly an even split between those corporately owned and franchised. As a brand it represents hotels that are modestly priced but well-equipped for families and business travelers.

The economy of 2008 and 2009 has been hard on all sectors of the market, with the travel sector taking an especially pointed blow. With more limited resources for corporate events, Red Lion is positioned to increase market share of businesses that are looking to save where in the past they may have splurged for a more opulent location. After the government’s bailout of AIG, the management’s decision to have a lavish holiday party at a Four Seasons resort aroused the public’s ire and resulted in a backlash that has reverberated through all sectors of the business world. It’s now in vogue to have annual shareholder’s meetings or cor

By admin posted about 1 year ago

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