Campbell Soup Embarks on New Strategy to Boost Value

World Market Pulse submits:

First quarter result were less than impressive, and Credit Suisse downgraded the company's shares to underperforming, noting promotional spending didn’t help in boost U.S. soup sales. Campbell Soup Company (CPB) has now announced a change in strategy: shifting attention away from reducing salt in its products to focus more on taste and other qualities as its U.S. soup business has turned cold. New Strategy: Add Salt To Taste

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