Will Nike's Footwear Market Share Keep Growing?

NEW YORK (TheStreet) -- Widening product lines coupled with strong marketing and innovation has contributed to Nike's rising market share in the global footwear market. Its share has increased from almost 14% in 2006 to around 16% in 2009, and we expect this trend to continue over our forecast period.

Nike competes with Skechers, Adidas, Steve Madden and K-Swiss in the global footwear market.

According to our estimates, Nike branded footwear constitutes around 44% of Nike's stock; hence the stock is significantly impacted by the global footwear market share. If Nike's footwear share reaches 21% in coming years instead of the 19% that we currently forecast, this could create an upside of 5% to our current price forecast....

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