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Ford Truck Market Share Improving

NEW YORK (TheStreet) -- Ford's truck market share in North America has picked up in recent years from a low of around 16% in 2005 to about 20% this year. Ford competes with automobile players like Daimler, Honda , GM and Toyota that are trying to acquire lost share during the recession.

The truck share in overall U.S. sales mix is declining, and macro-economic factors such as housing, construction and capital investments, which influence truck demand, also remain muted.

We forecast that market share in North America will remain around 20% while the Trefis community projects share will rise to around 23%, which translates to 5% upside to our Ford price estimate....

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By admin posted about 1 year ago
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